Target Markets for Opality

Consumer- Perfect for individuals and start up companies. Get a Full IT house for top business email at an affordable monthly rate- POP3 (includes Anti Spam and Anti Virus), and of course Exchange (with BlackBerry integration) which increases productivity and increases efficiencies with total control of your email (Calendars, Contacts, Tasks etc). Save on the cost of buying Microsoft Outlook as well as potential costly licenses too.

Prosumer- This is where the true benefits start to be realised. Perfect for SMEs regardless as to their existing solutions. Significant cost savings and efficiencies to be had over traditional solutions and POP3 email.
Sharing Calendars, Syncing emails to Mobile devices just a few must haves. Worth while offering a Free Trial (30 Days Free- why, because we can)

Corporate- The more robust and seemingly complicated of solutions- not with Opality!

Opality comes into its own again here- particularly during the recession where spend is critical to any business success and future growth. Again Scalable options to ensure best options are met per User. Applications are usually implemented in Corporate environment from CRM packages to other bespoke software- easy to implement and host these. The BlackBerry integration becomes a very useful selling point to Opality’s solution- push applications to users as opposed to installing per device which is costly and time consuming.

Typically a tough sale- with longer sales cycle. But truly worth the hard yards as once a Corporate is on our platform no reason to ever leave!

This service is of particular interest to SME or Prosumer type customers

Particularly customers who fit one or more of these profiles:

• Interested to deploy mobility (BlackBerry Solution) but don’t have BlackBerry-compatible mail environments (Exchange, Notes or GroupWise)
• Have staff that travel frequently or have a field workforce
• Don’t want to go to the additional expense of getting their own service set up
• Have multiple small offices and want to link their email communications easily
• Are at an upgrade junction but are resisting the up-front cost of upgrading
• Have not invested sufficiently in their equipment and software to maintain a reliable service
• Have a significant spam problem
• Have high support costs and problems keeping pace with the rate of change